I hear many people moaning that they are not earning enough money from their website/s online. They had hoped that they would be obtaining more online sales or a lot more money from programs such as Google adsense after all of the online promotion that they had been doing over the previous months. In this article, I write about the bigger picture, the long term value of each site.
I have a lot of friends who are attempting to make money via the internet. Most of these people have invested in a number of websites which they are hoping will earn them a decent monthly income via adsense. They have spent a lot of time in attempting to drive traffic to these sites by way of writing articles and by other forms of website promotion. What I am finding however is that they are hoping for instant results and have a lack of patience. This time of the year (the summer), there are a lot less people who are willing to spend long periods on their computers due to the heat and the fact that a lot of them are going away on their summer vacation. Earnings from adsense are always likely to be reduced during these periods for these obvious reasons.
My friends do not seem to accept or understand this however and see all of the hours spent in promoting their sites as a waste of their precious time. Another aspect which has greatly annoyed and frustrated a lot of my friends is the fact that they are seeing no movement in the page rank of their sites. In the last two page rank updates Google has seemingly only updated the page rank of new sites, and my friends were hoping that all of their hard work would be rewarded with an increase in the visible page rank of some of their sites. This again is a lack of patience and is very short sighted. The backward links that they have obtained should have already resulted in an increase in traffic to their sites and they should not be so obsessed with this page rank issue. No doubt in time Google will update the rank of all of the sites and to stop promoting each site now would be foolish.
I also see each of my own websites as an investment. I would of course love to be able to earn quite a lot of money from them today but I am seeing it as a long term project. If I continue to work hard the traffic will steadily increase and within a few years the search engine position of each of my sites should be a lot higher than they are today.
The portfolio of sites that I own, also have a market value. If I wanted to, I could sell them and surely the more work I put in to promote each site, the higher this market value should be.
In conclusion, if you are not earning as much money from your websites as you had hoped, do not despair. Hard work generally pays off in life, see the whole thing as a long term venture, have patience and your rewards should soon arrive.
Streamyx Promotion
Saturday, August 13, 2011
Tuesday, August 2, 2011
How to Use Your Web Site to Make Money
If you consider your web site a money pit, you are not alone. Quite a few business owners have told me that they have web sites because "everyone else has a web site", but they haven't gotten any business from their web site. None. Zero. Nada. Zip. Many of them have paid thousands of dollars to web designers to create the web sites for them, and than the web sites just sit there, gathering the proverbial Internet dust, and getting enormous traffic consisting of three to five unique visitors a month.
Your web site should not be languishing in one of the rarely visited corners of the Net. Instead, it should be working 24 hours, 7 days a week, 365 days a year getting leads and clients for your business. It should serve as marketing brochure and as your best salesperson (who incidentally never sleeps, and doesn't require either salary or commissions).
So how do you turn your dust collector into a lean, mean sales machine? First, you need to lay down the infrastructure for your online business. Here are three guidelines your web site should adhere to before its initial debut:
- Your web site must be easy to navigate, understand and use. When a web surfer comes to a web site and doesn't understand what the web site is about in the first few minutes, the surfer moves on to the next web site (trust me, there lots of them out there. Approximately 2.7 billion at last count, give or take a few billion).
If the purpose and intent of your web site is not blatantly obvious, a surfer will move on. If your web site is difficult to navigate, a surfer will move on. If your web site is hard to use (for example, it is not obvious how to contact you or hire you) a surfer will move on.
Your web site must discuss what you do AND how what you do will benefit your customers. Let's say Sue and Jane are both weight loss coaches. Sue's web site says that Sue is a weight loss coach. Jane's web site says that Jane is a weight loss coach who helps women look and feel better by losing 30 pounds in 3 months.
Which coach sounds more appealing? The one who not only states what she does, but also shows what is in it for the customer. The site must answer a fundamental question: Why should I hire you?
- Have a newsletter sign up box on your web site. The majority of your web site visitors will not contact you about your services after visiting your web site, but they will subscribe for a free newsletter. By subscribing, they give you permission to send them your information-packed newsletter, which will also serve as a reminder about your business.
Without a newsletter, many people will visit your web site once and promptly forget about it 10 minutes after leaving it. By having a newsletter, you are able to capture these visitors, and tell them about your business again and again.
Take action today! Take a critical look at your web site and make sure that it conforms to the guidelines outlined above. A website that follows these forms a solid foundation for having a marketable web site for your business.
Your web site should not be languishing in one of the rarely visited corners of the Net. Instead, it should be working 24 hours, 7 days a week, 365 days a year getting leads and clients for your business. It should serve as marketing brochure and as your best salesperson (who incidentally never sleeps, and doesn't require either salary or commissions).
So how do you turn your dust collector into a lean, mean sales machine? First, you need to lay down the infrastructure for your online business. Here are three guidelines your web site should adhere to before its initial debut:
- Your web site must be easy to navigate, understand and use. When a web surfer comes to a web site and doesn't understand what the web site is about in the first few minutes, the surfer moves on to the next web site (trust me, there lots of them out there. Approximately 2.7 billion at last count, give or take a few billion).
If the purpose and intent of your web site is not blatantly obvious, a surfer will move on. If your web site is difficult to navigate, a surfer will move on. If your web site is hard to use (for example, it is not obvious how to contact you or hire you) a surfer will move on.
Your web site must discuss what you do AND how what you do will benefit your customers. Let's say Sue and Jane are both weight loss coaches. Sue's web site says that Sue is a weight loss coach. Jane's web site says that Jane is a weight loss coach who helps women look and feel better by losing 30 pounds in 3 months.
Which coach sounds more appealing? The one who not only states what she does, but also shows what is in it for the customer. The site must answer a fundamental question: Why should I hire you?
- Have a newsletter sign up box on your web site. The majority of your web site visitors will not contact you about your services after visiting your web site, but they will subscribe for a free newsletter. By subscribing, they give you permission to send them your information-packed newsletter, which will also serve as a reminder about your business.
Without a newsletter, many people will visit your web site once and promptly forget about it 10 minutes after leaving it. By having a newsletter, you are able to capture these visitors, and tell them about your business again and again.
Take action today! Take a critical look at your web site and make sure that it conforms to the guidelines outlined above. A website that follows these forms a solid foundation for having a marketable web site for your business.
Saturday, July 30, 2011
Think before you select the right logo design company?
All business establishments and companies should have a logo representing them. The right logo provides a graphic representation of your company’s identity to your clients. There are thousands of logos around us, it is up to you to create the right logo for your company.
New businesses have to go about creating a company logo for them as they are the ones competing with established companies. With a quality and right logo, it is possible to gain credibility and professionalism in your area of expertise right from the start of your business, when you need it the most! The need of a company logo for your business can be rightly seen by the fact that the right logo attracts customers away from their competitions.
It is always better to enlist the services of a company logo designer to create a logo for your company. This is because though you may be able to create your own logo design, the end product of the logo designer is bound to be better than your own logo design. There are some points that have to be kept in mind while creating your company logo design.
The main objective of the logo design is to attract attention and to leave a favorable impression on the prospective client. It is through this logo that the customer may get interested in meeting you. While creating the right logo for your company, you have to not only work with the company logo designer, but also do some research on logos. The best way of doing this is by collecting other logo designs and noting what exactly it likes and don’t like in them.
While creating the logo for your company, you have to keep it in mind that the logo will not only be appearing on stationery; it may also appear on uniforms, trucks and the yellow pages. So the right logo will be one that is flexible enough to be put in both large and small places. It is always better to design your company logo with only two or three colors at the most. This is because though a more colorful logo appears to be attractive, in reality, it costs more! not only that, if a colorful logo is printed on stationery, when any mail is Xeroxed or faxed, the receiver gets only a black and white logo. So what’s the point of adding so much color to the logo design?
Always create a logo for your company that is simple so that it easily remains in the minds of people. The right logo has the right font on it. Choose a font that is not only distinctive, but also easy to read. Sans serif fonts like Arial and Veranda are the best choices. So to get the right logo for your company, lots of planning, with the company logo designer is needed. So go ahead and create a stunning logo for your company with your company logo designer!
Please visit Top designer sample : http://blog.99designs.com/category/samples-of-work/
New businesses have to go about creating a company logo for them as they are the ones competing with established companies. With a quality and right logo, it is possible to gain credibility and professionalism in your area of expertise right from the start of your business, when you need it the most! The need of a company logo for your business can be rightly seen by the fact that the right logo attracts customers away from their competitions.
It is always better to enlist the services of a company logo designer to create a logo for your company. This is because though you may be able to create your own logo design, the end product of the logo designer is bound to be better than your own logo design. There are some points that have to be kept in mind while creating your company logo design.
The main objective of the logo design is to attract attention and to leave a favorable impression on the prospective client. It is through this logo that the customer may get interested in meeting you. While creating the right logo for your company, you have to not only work with the company logo designer, but also do some research on logos. The best way of doing this is by collecting other logo designs and noting what exactly it likes and don’t like in them.
While creating the logo for your company, you have to keep it in mind that the logo will not only be appearing on stationery; it may also appear on uniforms, trucks and the yellow pages. So the right logo will be one that is flexible enough to be put in both large and small places. It is always better to design your company logo with only two or three colors at the most. This is because though a more colorful logo appears to be attractive, in reality, it costs more! not only that, if a colorful logo is printed on stationery, when any mail is Xeroxed or faxed, the receiver gets only a black and white logo. So what’s the point of adding so much color to the logo design?
Always create a logo for your company that is simple so that it easily remains in the minds of people. The right logo has the right font on it. Choose a font that is not only distinctive, but also easy to read. Sans serif fonts like Arial and Veranda are the best choices. So to get the right logo for your company, lots of planning, with the company logo designer is needed. So go ahead and create a stunning logo for your company with your company logo designer!
Please visit Top designer sample : http://blog.99designs.com/category/samples-of-work/
Wednesday, July 27, 2011
How To Top The Search Engines The Easy Way!
In this series of articles I am going to be talking to you about what is sometimes referred to as an "online science". Now don't panic, as always I aim to keep things as simple as possible. So spend the next few minutes with me and I assure you that you'll be blown away with what I am about to talk to you about.
Let me start at the beginning…
As we are all aware, people use the Internet to search for information. By providing people with this information we can make a killing. We simply find out what people are searching for, and then we provide them with it. Simple!
Now here's the thing. If you can "optimise" your web site to show up whenever people in your niche market search for information you can make a huge amount of money online. For example, if someone typed in "kidney stones cure" and you're the top web site in Google for that search term you can pick up tons of free visitors to your site and explode your online income.
So many think that topping the search engines can only be done by huge companies, or those with massive budgets. The truth of the matter is it's free when you know how. Over the course of a few articles I am going to show you step by step how to top the results for your keywords related to the service or products you sell. We're going to be able to do it quickly, relatively easily and most importantly without spending a single penny.
So what do you need to do first? Well the first thing you need to do is create a large list of keywords directly related to your niche or service. You can do this by using http://freekeywords.wordtracker.com/.
So let's say you were selling a product on "how to grow the perfect rose garden". You'd go to the above link and type in "rose garden". Now make a huge list of all the keywords that show up that are directly related to rose gardening.
Once you've got a list of 50 or so keywords your ready to start optimising your site for the search engines. I'll be showing you how to do that in the next article.
Please don't let the name "search engine optimisation" put you off. It may sound technical and that you need to be some sort of online whizzkid to be able to do it, but the simple fact of the matter is do it correctly and it doesn't need to be technical at all.
Let me start at the beginning…
As we are all aware, people use the Internet to search for information. By providing people with this information we can make a killing. We simply find out what people are searching for, and then we provide them with it. Simple!
Now here's the thing. If you can "optimise" your web site to show up whenever people in your niche market search for information you can make a huge amount of money online. For example, if someone typed in "kidney stones cure" and you're the top web site in Google for that search term you can pick up tons of free visitors to your site and explode your online income.
So many think that topping the search engines can only be done by huge companies, or those with massive budgets. The truth of the matter is it's free when you know how. Over the course of a few articles I am going to show you step by step how to top the results for your keywords related to the service or products you sell. We're going to be able to do it quickly, relatively easily and most importantly without spending a single penny.
So what do you need to do first? Well the first thing you need to do is create a large list of keywords directly related to your niche or service. You can do this by using http://freekeywords.wordtracker.com/.
So let's say you were selling a product on "how to grow the perfect rose garden". You'd go to the above link and type in "rose garden". Now make a huge list of all the keywords that show up that are directly related to rose gardening.
Once you've got a list of 50 or so keywords your ready to start optimising your site for the search engines. I'll be showing you how to do that in the next article.
Please don't let the name "search engine optimisation" put you off. It may sound technical and that you need to be some sort of online whizzkid to be able to do it, but the simple fact of the matter is do it correctly and it doesn't need to be technical at all.
Role of On Page Optimization in SEO
What is Search Engine Optimization?
Search Engine Optimization is the process of enhancing the visibility of a website on search engine listings. It refers to a list of marketing tools required to arrange a website in order to increase its rankings in the context of the result of pages of search engines and directories.
There are two main types of factors in search engine optimization:
1. On page Optimization
2. Off Page Optimization
On Page Optimization:
On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines like yahoo, google MCN etc. On page factors are directly related to the content and structure of the website.
Features of On Page Optimization:
Title Tag: This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to make a link in search results.
Meta tag description: A Meta Tag Description is a part of web page coding that gives the basic description about the website. This should focus on the website because Meta tag description plays a very important role in web page ranking.
Meta Tag Keywords: Meta Tag Keywords play the similar role as meta tag description for highlighting the importance of a website.
Keyword Density: A particular percentage of keywords used on a web page are called keyword density. A keyword must be used in a web page from 2% to 8 % for good page ranking. This technique is the backbone of Search Engine Optimization.
URL Structure: If you want your website to rank well then your URL of website must be related to the context of the website.
Benefits of On Page Search Engine Optimization:
When creating or updating a commercial website it should be taken into consideration that the products are made more attractive for the viewers. At the same time it must be taken into account that the ability o gain more exposure with a broader target audience has its own benefits. Most websites need to reach out to a larger target audience in order to enhance their business. On Page Optimization allows a higher page ranking and based on a specific keyword or phrases they enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched.
Most searchers only use first page displayed websites on their searches because this is where the pages with higher page rankings are displayed, which translates into these pages find the highest relevance to their keyword searches. This makes it even more vital that each website comprehends the significance and the knowledge necessary to adapt their websites to benefit from Search Engine Optimization.
An understanding of Search Engine Optimization provides the website a higher ranking in the world of search engines. By taking advantage of optimization techniques, more searchers will gain faster access to the particular website. If the website has something worthwhile to offer then this strategy that should be implemented immediately.
REPRINT RIGHTS statement: This article is free for republishing by visitors provided the Author Bio box is retained as usual so that all links are Active/Linkable with no syntax changes.
Search Engine Optimization is the process of enhancing the visibility of a website on search engine listings. It refers to a list of marketing tools required to arrange a website in order to increase its rankings in the context of the result of pages of search engines and directories.
There are two main types of factors in search engine optimization:
1. On page Optimization
2. Off Page Optimization
On Page Optimization:
On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines like yahoo, google MCN etc. On page factors are directly related to the content and structure of the website.
Features of On Page Optimization:
Title Tag: This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to make a link in search results.
Meta tag description: A Meta Tag Description is a part of web page coding that gives the basic description about the website. This should focus on the website because Meta tag description plays a very important role in web page ranking.
Meta Tag Keywords: Meta Tag Keywords play the similar role as meta tag description for highlighting the importance of a website.
Keyword Density: A particular percentage of keywords used on a web page are called keyword density. A keyword must be used in a web page from 2% to 8 % for good page ranking. This technique is the backbone of Search Engine Optimization.
URL Structure: If you want your website to rank well then your URL of website must be related to the context of the website.
Benefits of On Page Search Engine Optimization:
When creating or updating a commercial website it should be taken into consideration that the products are made more attractive for the viewers. At the same time it must be taken into account that the ability o gain more exposure with a broader target audience has its own benefits. Most websites need to reach out to a larger target audience in order to enhance their business. On Page Optimization allows a higher page ranking and based on a specific keyword or phrases they enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched.
Most searchers only use first page displayed websites on their searches because this is where the pages with higher page rankings are displayed, which translates into these pages find the highest relevance to their keyword searches. This makes it even more vital that each website comprehends the significance and the knowledge necessary to adapt their websites to benefit from Search Engine Optimization.
An understanding of Search Engine Optimization provides the website a higher ranking in the world of search engines. By taking advantage of optimization techniques, more searchers will gain faster access to the particular website. If the website has something worthwhile to offer then this strategy that should be implemented immediately.
REPRINT RIGHTS statement: This article is free for republishing by visitors provided the Author Bio box is retained as usual so that all links are Active/Linkable with no syntax changes.
Tips for Selling Products and Services Online
Have you considered selling products and/or services online? Have you already jumped into this lucrative market? If so, how are your sales? If you are reading this article then you most likely haven't reached your sales goal. So read on to find out helpful tips for selling your products and services online.
Enlist the help of technological gurus to get you up and running on the Internet quickly. Don't seek out
a website design firm because they are often too slow. You need to manage the website. Have the website designer create a shell model from which you can build your own websites. You can learn how to create, manage, and update your WebPages in as little as a few hours.
Try to find inexpensive tools that are going to yield a high rate of return. An inexpensive tool that you must invest in is a "sequential Autoresponder". A sequential Autoresponder sends out email after email to your customer list. You can send out a free e-course with this Autoresponder. Make sure that you send a product link as this can lead to sales conversions.
When you are selling products and services online it is beneficial to understand the type of revenue sources available. Utilize as many, or all, of these revenue sources to maximize profit. The revenue sources include: direct sales, joint venture deals, residual affiliate program, EBay affiliates & EBay direct sales, Google AdSense program.
The first revenue source is through direct sales. This includes sales letters which connect directly with the customer.
The second revenue source is joint venture deals. Joint venture deals entail working with another colleague to help sell each other's products. You then give each other commissions.
The third revenue source is a residual affiliate program. A residual affiliate program is when you recommend a colleague's service or product to help turn it into a sales conversion. Basically, you will earn a commission as an affiliate for life.
The fourth revenue source consists of EBay affiliates and EBay direct sales. EBay is growing significantly every day allowing EBay to be used as a lead generator.
The fifth revenue source is to participate in the Google AdSense program. In this program, Google puts advertisements on your website for you and if somebody clicks on them, then you get paid.
Finally you can earn revenue from telephone seminars that you can disperse across the Internet and mentor coaching retreats.
Enlist the help of technological gurus to get you up and running on the Internet quickly. Don't seek out
a website design firm because they are often too slow. You need to manage the website. Have the website designer create a shell model from which you can build your own websites. You can learn how to create, manage, and update your WebPages in as little as a few hours.
Try to find inexpensive tools that are going to yield a high rate of return. An inexpensive tool that you must invest in is a "sequential Autoresponder". A sequential Autoresponder sends out email after email to your customer list. You can send out a free e-course with this Autoresponder. Make sure that you send a product link as this can lead to sales conversions.
When you are selling products and services online it is beneficial to understand the type of revenue sources available. Utilize as many, or all, of these revenue sources to maximize profit. The revenue sources include: direct sales, joint venture deals, residual affiliate program, EBay affiliates & EBay direct sales, Google AdSense program.
The first revenue source is through direct sales. This includes sales letters which connect directly with the customer.
The second revenue source is joint venture deals. Joint venture deals entail working with another colleague to help sell each other's products. You then give each other commissions.
The third revenue source is a residual affiliate program. A residual affiliate program is when you recommend a colleague's service or product to help turn it into a sales conversion. Basically, you will earn a commission as an affiliate for life.
The fourth revenue source consists of EBay affiliates and EBay direct sales. EBay is growing significantly every day allowing EBay to be used as a lead generator.
The fifth revenue source is to participate in the Google AdSense program. In this program, Google puts advertisements on your website for you and if somebody clicks on them, then you get paid.
Finally you can earn revenue from telephone seminars that you can disperse across the Internet and mentor coaching retreats.
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